Question 1

What marketing roles exist in esports?

Accepted Answer

Esports marketing roles include: Marketing Coordinator (£24-32k, campaign support), Social Media Manager (£28-40k, platform management), Marketing Manager (£38-55k, strategy and campaigns), Partnerships Manager (£40-65k, sponsor relations), Head of Marketing (£55-85k, department leadership), and CMO (£80-150k+, executive marketing). Roles span brand marketing, performance marketing, content marketing, and influencer relations.

Question 2

How is esports marketing different from traditional marketing?

Accepted Answer

Esports marketing is highly community-driven, digital-first, and authenticity-focused. Unlike traditional marketing, esports audiences are skeptical of corporate messaging and value genuine engagement. Successful esports marketing requires deep gaming culture knowledge, understanding of platforms like Discord and Twitch, ability to work with content creators, and comfort with fast-paced, real-time marketing around match days and events.

Question 3

What skills do I need for esports marketing?

Accepted Answer

Essential skills include: digital marketing expertise, social media platform mastery (Twitter, TikTok, Discord), content creation ability, analytics and data interpretation, brand strategy understanding, sponsorship activation experience, gaming culture knowledge, and community management. Technical skills in tools like Sprout Social, Google Analytics, and content creation software are valuable.

Question 4

What is the career path in esports marketing?

Accepted Answer

Typical progression: Marketing Coordinator/Assistant (1-2 years) → Marketing Manager (2-4 years) → Senior Marketing Manager (3-5 years) → Head of Marketing (5-8 years) → CMO/VP Marketing (8+ years). Alternatively, specialise in partnerships, content, or community management. Many enter from traditional marketing or gaming community roles. Building a personal brand and portfolio accelerates progression.

Question 5

What salaries can I expect in esports marketing?

Accepted Answer

UK esports marketing salaries: Marketing Coordinator £24,000-£32,000, Social Media Manager £28,000-£40,000, Marketing Manager £38,000-£55,000, Partnerships Manager £40,000-£65,000, Head of Marketing £55,000-£85,000, CMO £80,000-£150,000+. Salaries at esports organisations may be 10-20% below equivalent roles at larger companies, but offer unique industry experience and faster career progression.

Esports Marketing Careers: Build Gaming Brands

Marketing Roles & Salaries

Marketing Coordinator

Social Media Manager

Marketing Manager

Partnerships Manager

Head of Marketing

CMO

Key Skills

Current Esports Marketing Jobs

Esports & Partnership Marketing Manager

Esports Marketing Collaborator (Video Editing)

Launch Your Marketing Career